Branding Best Practices in Kansas City...

NFL Germany invited renowned influencers such as Theresa Kirchner, Betty Taube, Mauriipastore & Strizi to Kansas City for an exclusive experience.

To watch the game between the Kansas City Chiefs and the Detroit Lions. The thoughtfully designed trip, which included an NFL house, stadium tour and the world's largest tailgate, provided a premium backdrop for outstanding content.

Without mandatory tagging or excessive hashtags, the main goal was achieved: to raise awareness for American football in Germany. NFL Germany's enabler approach allowed for spontaneous, authentic content, such as the influencers giving away tickets to local superfans.
LET’S SHAPE THE FUTURE TOGETHER · LET’S SHAPE THE FUTURE TOGETHER · LET’S SHAPE THE FUTURE TOGETHER · LET’S SHAPE THE FUTURE TOGETHER · LET’S SHAPE THE FUTURE TOGETHER · LET’S SHAPE THE FUTURE TOGETHER · LET’S SHAPE THE FUTURE TOGETHER · LET’S SHAPE THE FUTURE TOGETHER · LET’S SHAPE THE FUTURE TOGETHER ·

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